THE RISE AND FALL OF PAYTM: A BUSINESS CASE STUDY
Oct 30, 2023
Paytm, one of India’s largest mobile payment and financial services companies, was once hailed as a trailblazer in the digital payments industry. It was founded in 2010 by Vijay Shekhar Sharma with the vision of making digital payments accessible to all. However, in recent years, Paytm has experienced a decline in fortunes. In this blog, we’ll explore the rise and fall of Paytm and the factors that contributed to its downfall.
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